Companies need to follow a star – a guide to where they are going that is fixed and secure, not moving or adjusting despite market fluctuations and changes in the organization. The best thing would be if that immovable guide or star in the company is the steadfast values and mission of the company.
But there are times when a company loses focus and drifts along with the current. The company’s culture and values are not deeply ingrained and are shallow. These are the companies that will break down and not be around when there is a shakedown in the market. Buildings whose structure are not sound enough will fall down in an earthquake.
Does your company have strong values?
Thursday, April 9, 2009
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